Competition is healthy for any business to thrive says Ajab sales manager

Farid Bashekh (left) Ajab sales representatives flanked by a fellow official

By Peter Kombe

Competition in business is key for any business to thrive, Farid Basheikh , a sales representative from Grain Industries Limited has said.

The sales manager says there still exists a gap in the grain industry that needs to be filled and opines for a more exploration of the same.

“Competition is very healthy in any business. We wish all our competitors well” Basheikh said

Speaking to the media in Mombasa on Saturday the sales representative said the growth of any business venture requires stiff competition from other business oriented people.

Basheikh however said there is need for grain dealers to improve on their quality of grains if the industry is to thrive.

“In order for any business to grow there must be a stiff competition from other businesses. We shall continue improving on our quality so that we can increase our sales” he noted

He says Ajab wheat flour is mostly consumed by women undertaking micro businesses.

The sales manager reiterated the industries commitment to provide quality wheat flour to their customers.

“Most of our customers are women who venture into small scale business. As Grain industries limited we shall continue providing quality wheat” he said

Basheikh lauded the county government for providing a favorable business environment to businesses operating within the county.

Grain Industries limited (GIL) is a company located in the Shimanzi area of Mombasa Kenya.

The company has invested in a state of the art milling plant with a vision of being the number one consumer goods company in Africa.

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